Our First Ever Corporate Social Responsibility with People’s Association

Fostering and Deepening Friendships through Culinary Journey 

We are a home-grown brand with 24 years of rich history and experience in the culinary industry. In conjunction with National Day 2016, we have participated as one of the partners of the People’s Association’s Project We Care Network, to contribute to a more cohesive and compassionate nation. Under Project We Care Stay Well with Friends , we are dedicated to giving back to the society, in particular, families who need more care and help from the community on a sustainable basis.

OLYMPUS DIGITAL CAMERA CEO Mr Anthony Wong and GM Wilman Ng with the Creative Eateries volunteers

On 6th August, Creative Eateries organised its first ever Corporate Social Responsibility community engagement event together with the Grassroots Organisations in Admiralty Constituency. A total of 14 Creative Eateries’ volunteers will be hosting more than 20 residents from low-income families in Admiralty, to a time of interactive games, culinary demonstration class and delectable food from halal-caterer Shiok! Kitchen Catering (Managed by Creative Eateries). Special appearance by Mr Vikram Nair, Member of Parliament (MP) representing the Sembawang Group Representation Constituency.

OLYMPUS DIGITAL CAMERA People’s Association and Creative Eateries Representatives with MP Mr Vikram Nair

In celebration of National Day, the Friendships over Curries, which features four of the most iconic curry dishes from different cuisines was showcased in a cooking demo. The curries draw inspiration from the culinary diversity in our multi-racial society and the perfect cohesion of flavours is symbolic of the racial harmony enjoyed by our nation. Apart from that, Creative Eateries also provided low-income households with a care package consisting of a variety of halal-certified goods such as rice, packet drinks, cooking oil, milk powder and hygiene essentials.

OLYMPUS DIGITAL CAMERA Cooking demo by Head Chef Steven Ng and GM Wilman Ng

Curry – a dish that tastes almost the same across every other, yet there is always a hint of difference that you can taste, and there is definitely one that you would prefer without a doubt. That hint of difference, is the taste of home. The taste of understanding. And the taste of heritage. No one understands your preferences better than your mother. That level of heat or the tricky balance of spices, all that she slowly mastered over years of dedication and care. That is why curry tastes the best home-cooked. No one understands the taste of heritage better than those who inherited not just the essence of the taste, but the spirit of cooking a dish, representative of the heritage we are so proud of. That is why curry, is the taste of home. Uniting all differences and keeping us grounded to our roots, we pay homage to this dish, and our multi-racial yet cohesive nation, by creating a medley of four curry canapes; the Eurasian Devil’s Curry, Traditional Chinese Chicken Curry, Classic Malay Beef Rendang and Spicy Indian Fish Curry.

Eurasian Devil’s Curry – Seducing your eyes before your stomach, this fiery red curry stirs your appetite just by its stunning visual. Invitingly coloured in a spicy red, the Devil’s Curry is a unique twist to your conventional curry. Blending together strong Asian and Portuguese culinary influences, the spice-laden curry is elevated with a splash of vinegar to bring out the harmonious balance of red chillies, shallots, garlic, lemongrass, ginger, galangal and turmeric.

Traditional Chinese Chicken Curry – Unpretentious and hearty, this dish brings out the beauty in simplicity. Smooth coconut milk, curry spice blend and a mother’s secret ingredient, simmered and carefully tended over a gentle flame, the Chinese Chicken Curry is definitely a frequent feature of your childhood. Try out our chef’s interpretation of this toasty dish with the tender flavour-coated chicken and the melt-in-your-mouth potatoes.

Classic Malay Beef Rendang – Savour our dedication to the pursuit of perfection in a bowl with the Beef Rendang “Rendang Daring”. From grounding up our special spice paste, toasting the grated coconut to a golden brown and simmering the meaty broth into thick and decadent curry gravy, taste the essence of the complex flavours condensed into a bowl of hearty goodness.

Spicy Indian Fish Curry – Not forgetting the seafood lovers, the Indian Fish Curry will leave your palette light and mellow. Unlike the conventional curry heavily infused with coconut milk, the clever use of tomatoes in this dish accentuates the sweetness and freshness of our fish, making it the star of the dish without being overpowered by the denser spice flavouring. The use of herbs like curry leaves and coriander aromatizes the curry further with a refreshing hint of zesty and earthy notes.

OLYMPUS DIGITAL CAMERA

As Singapore steps into our 51st year, let us take this Independence Day to give thanks to what our forefathers have provided us with and pass on the goodwill by helping those who need a helping hand. Happy National Day to all!

=========================================================================

FOOD FOR THOUGHT : Words from the hearts of our volunteers

OLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERA

Being from the Philippines and also working in one of the non-halal restaurants in Creative Eateries, I have not had the chance to meet customers from the Malay community.  Today was my first time interacting personally with the Malay community and it was an eye-opening experience. Volunteering today was a nice change from our daily restaurant operations; the event that taught myself and the team more about patience outside the restaurant; especially when interacting with kids (which we rarely do). Despite being a shy person by nature, this CSR program propelled me to step out of my comfort zone and I truly enjoyed myself.
– Aileen, Restaurant Operations

OLYMPUS DIGITAL CAMERA

I enjoyed the CSR program and it helped me learn that there are many less fortunate people around us that simply wish for things that money can’t buy – love and friendship. This is something that many take for granted every day. I learnt that life can be as simple as sharing joy and being there for someone in need. Coming from a not so well-off and single parent family, I feel connected to others in similar circumstances. I got the privilege to be friends with  two kids who attended the event with their Grandma. They shared that Grandma takes care of them everyday and they hardly see their parents. The elder sister who is only in secondary school will have to take charge of the welfare and school work of her younger sister; see her to school and pick her up after school.  It takes a lot of will power for a young girl to carry such heavy responsibilities and still she stay positive towards life. I strongly encourage my colleagues to volunteer in this CSR program to learn about compassion and not to take things in life for granted. I hope to be able to consistently keep in touch and build relationship with the same families.
– Eileen, Catering Sales

OLYMPUS DIGITAL CAMERA

It was my first time participating in a CSR program and it was indeed an eye opening experience. Varies department within Creative Eateries came together as one to host this event which fostered a sense of esprit de corps in the process. It is in the spirit of giving, that our actions benefit the less fortunate and spreading the message of loving kindness that a helping hand is always available.
– Shaun, Special Projects

OLYMPUS DIGITAL CAMERA

The last time I did community work was back in secondary school, it was a good opportunity and learning experience to understand people from various background. The simple conversation I had with the beneficiaries touched me in a way, to see them really happy just to receive basic necessity and the excitement in their eyes during the simple interactive game. I sincerely hope that our colleagues will be inspired to help the community on a regular basis as it does not require much time to bring smiles to people faces. 🙂
– Geraldine, Catering Sales

« Back